Legal & Privacy

Last updated May 2024

At Sanderson Design Group we value your privacy. It is important that you read and understand the privacy policy as it will explain how we collect and use your personal information and why we do this.

This policy relates to your use of this website and data gathered when you do business with us. These pages summarise how we record and use your personal information.

All personal information is kept on secure servers.

Data Protection

For the purposes of data protection, this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation.

Sanderson Design Group of Voysey House, Sandersons Lane, London W4 4DS England is the data controller of the personal information we hold about you.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Privacy Policy: FAQ’s

What is personal information?

Personal information, or personal data, refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.

What information do we collect?

We collect the information you give us when you fill out forms on our website www.sandersondesigngroup.com, order samples of our products or correspond with us by phone, email or otherwise. We ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email collection updates and newsletters.

We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to www.sandersondesigngroup.com. This may include where you are geographically, how you were referred to us (eg search engines or email marketing), your browser and device type, the pages you viewed and duration of your visit and any search terms used.

This information may be collected even if you do not register an account with us.

How do we use your personal information?

We use this information to make your browsing and purchasing experience as easy and enjoyable as possible.

• To process your order including delivery, payment and returns.
• Online account holders require an email address and password to access their account.
• To send you special offers and promotions that may be of interest if you have consented for us to do so or we believe may be of interest to you. You may opt-out of receiving these messages at any time.
• Any information we collect about customers' browsing and buying habits is used for statistical analysis and to continuously improve our website and the products and services offered to our customers.
• To assist in the detection and prevention of fraud.
• Our Courier Service has selected access to your details for delivery purposes only.

Why do we contact you?

We contact you to update you about exciting new product launches, sales and offers which are exclusive to our Contact List. You can opt-out of marketing emails at any time – see below for more details.

We will contact you by email to notify you of updates to your order.

If successful when entering any of our competitions or prize draws we will contact you by email to notify you. We will contact you by telephone if there is a problem with your order or if we need to get in touch regarding a refund.

If you contact us via social media to make an enquiry, we will respond via the email you have provided when you placed your order.

For items being delivered by our courier, the courier company may send you an email or a text message with a delivery update if you provided a valid phone number and email address when you placed the order. For furniture or bulky items, you may be contacted to book a delivery date.

Electronic receipts for any website purchases will be sent via email.

Marketing communications

You can sign up to receive marketing communications through our online sign-up form when you create an account. Simply tick the opt-in box.

How to unsubscribe from marketing communications?

All Sanderson Design Group customers have the choice to refine or opt-out of receiving marketing communications from us.

If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications or log into your account to change your preferences.

What are your rights?

Right of access - You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by email to privacy@sandersondesigngroup.com, or in writing to:

Information Security Officer
Sanderson Design Group
Voysey House
Sandersons Lane
London
W4 4DS
United Kingdom

In the first instance, we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information although this does not mean that we will charge for all subsequent access requests.

We will without delay and within 1 month of your request (subject to extensions in some cases):

• confirm what personal data we hold about you;
• provide a copy of the data in commonly used electronic format if the request is made electronically.
• provide any supporting explanatory materials.

We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.

Data portability – in addition to your access right you can require us to provide a copy of your information that we hold in a commonly used machine-readable format.

Rights of Rectification and Erasure (the right to be forgotten) You may ask us to correct or remove information you think is inaccurate or no longer necessary.

The bit we cannot control…

Third-party sites: Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We will use cookies (electronic tags) to monitor your browsing and buying habits on our site, for example, which pages are visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie which will save you time each time you revisit Sanderson Design Group, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn't tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.

At present, there is not an industry-wide uniform standard that has been agreed and adopted to determine how DNT requests should be managed. As a result, www.sandersondesigngroup.com does not currently respond to DNT requests. We will continue to review our DNT process and other new technologies.

SSL and encryption

We use the latest secure server technology to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce.

Any questions?
If you have questions about your personal data or our privacy policy, please contact our compliance officer at cosec@sandersondesigngroup.com or phone 01895 221068 Alternatively, you can write to us at:

Company Secretary
Sanderson Design Group
Voysey House
Sandersons Lane
W4 4DS
United Kingdom